Performance Analysis of Taiwan CDC Facebook Fan Page

DOI: 10.6525/TEB.20160809.32(15).001

Ya-Tang Yang^＊, Mei-Chen Peng, Yu-Wen Yang

2016 Vol.32 NO.15

Correspondence Author： Ya-Tang Yang^＊

Abstract：

During the 2009 H1N1 pandemic, Taiwan Centers for Disease Control (Taiwan CDC) established the “1922 Epidemic Prevention Experts” Facebook Fan Page, providing people with accurate and instantaneous epidemic information. From January 1 to December 31, 2014, the number of fan page members has reached to 52,447, increased by 7,685 people; most fans are from the age group of 25–34 years (36.3%), followed by the age group of 35–44 years. Fan page members are predominately from northern Taiwan, whereas the members in "Taipei" accounted for 20,533, followed by “Taichung” (n = 6,515). In 2014, the “1922 Epidemic Prevention Experts” in average released 1 to 3 posts daily, totally 458 posts were published in that year. Most information belong to the type of "Image (photo)" (414 posts), followed by "Text Message" (34 posts). In addition to publishing “Image”, “Video” or “Links to articles” can increase the diversity of fan groups, and cooperating with fan pages of celebrity or related activity issues can increase the exchange of fan page members. The Facebook Fan Page enhances the effectiveness of spreading information and promotion.